H.E.A.T. Foundations Certification
Master the foundational principles of Human Emotion Analysis Technology (H.E.A.T.) and earn your certification.
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Elevate Business Academy
Business Growth Blueprint: Achieve Your Dreams with CLEAR+
Transform your business journey with our proven framework. Unlock growth, gain clarity, and build sustainable success.
Master Your Emotions. Transform Your Life.
Harness H.E.A.T. technology to gain real-time emotional intelligence insights with 78–82% accuracy — helping you understand yourself, connect authentically, and unlock your full potential.
💡 Real-Time Insights
Emotional intelligence data delivered live — track your mindset in real time.
💬 Authentic Connection
Build deeper understanding of yourself and connect more effectively with others.
📊 Accurate Metrics
78–82% accuracy ensures reliable, science-backed emotional feedback.
🤝 Perfect Pairing
Pairs seamlessly with your Behavior and Mindset courses for total growth alignment.
Course Modules
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Exciting new course modules are in development. Stay tuned for updates.
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Advanced emotional recognition and behavioral intelligence training.
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Learn to apply H.E.A.T. tools to real-world leadership and communication challenges.
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Dive deeper into technical integration and analytics within the H.E.A.T. system.
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Next-level certification courses for emotional mastery and growth leadership.
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Workbook Index
The Level 1 H.E.A.T. Foundations Certification develops core competencies in Human Emotional Assessment Technology—emphasizing theoretical understanding, ethical implementation, and introductory practical skills. It serves as an entry point for professionals in clinical, military, and human resources settings to apply H.E.A.T.’s biometric emotional mapping capabilities.
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Certification Objectives & Outcomes: Correlate emotional dysregulation with PTSD and mission risk; distinguish voluntary macro-expressions from involuntary FMEEs; execute neutral baseline modeling using H.E.A.T. software.
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Section 1: Stress Physiology & Military Mental Health — 1.1 Selye’s General Adaptation Syndrome; 1.2 Neurobiology of Trauma (Amygdala/PFC dynamics).
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Section 2: FMEE Fundamentals — 2.1 Universal Macro- vs. Micro-Expressions; 2.2 Contempt Asymmetry & Duchenne Smiles.
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Section 3: H.E.A.T. Technology Overview — 3.1 Video Capture Standards & 3D Facial Mapping; 3.2 Neutral Baseline Modeling Workflow.
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Section 4: Applications & Ethics — 4.1 Force Readiness Use Cases; 4.2 HIPAA/DoD Compliance Protocols.
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The CLEAR+ Framework
Clarity
Define your vision and identify obstacles standing in your way.
Launch
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Evaluate your current position and identify growth opportunities.
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Why we Exist
We believe every SMB owner deserves the tools to thrive. Our academy bridges the gap between dreams and achievement.
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The Eight Pillars of Business Growth
Behavior
Leadership habits, team dynamics, and cultural foundations that drive organizational performance and employee engagement
Explore BehaviorMindset
Growth-oriented thinking, resilience in challenges, and entrepreneurial vision that shapes decision-making
Explore MindsetStrategy
Clear business direction, competitive positioning, and strategic planning for sustainable long-term growth
Explore StrategyMetrics
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Customer
Customer experience optimization, satisfaction management, and retention strategies for lifetime value
Explore CustomerMarketing
Brand visibility, lead generation, and market positioning through strategic campaigns and messaging
Explore MarketingSales
Revenue generation processes, conversion optimization, and sales funnel management for growth
Explore SalesConstraints
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The Silent Killer of Your Profits
Even the most skilled business owners can be derailed by poor communication. Here’s how it quietly drains your productivity, profits, and peace of mind:
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Persistent Misunderstandings – You say one thing, they hear another. Messages get lost, causing mistakes, wasted time, and frustration.
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Dysfunctional Teams – Skilled people clash instead of collaborating, locking away their full potential.
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Eroding Trust – Friction with staff or clients chips away at relationships, costing you loyalty and business.
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Ineffective Leadership – Your vision is clear, but resistance, undermining, or lack of buy-in stalls progress.
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Reduced Productivity – Poor communication leads to delays, rework, missed deadlines, and lost sales.
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Damaged Reputation – Mistakes and misalignment spill over into public perception, reviews, and referrals.
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What is the EGA Masterclass: Mindset?
You built your business from the ground up—late nights, demanding clients, and relentless effort. It worked: you grew, built a team, and earned trust. But now momentum feels stuck. Energy is low, progress stalls, and you’re pushing harder for smaller gains. This isn’t a personal failing—it’s a natural stage of growth that demands a new approach: a shift in strategy and mindset to break the plateau.
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Built on Grit: You created real traction—clients, a team, and a solid reputation.
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Plateau & Fatigue: Output is high, but growth feels elusive and increasingly exhausting.
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Not a Character Flaw: This stall is common in scaling—what got you here won’t get you there.
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Root Cause: Old playbooks and habits cap progress; communication and leadership patterns need an upgrade.
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The Shift: Adopt a clearer strategy and a stronger mindset to move from grind to sustainable growth.
Sales Mastery Workbook
The Complete Sales Mastery Workbook: From Prospect to Close
Sales growth isn’t a single event—it’s a repeatable process. This workbook helps you turn prospects into customers by mastering the three core stages of selling and applying practical tools immediately.
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Prospecting — Find and qualify the right potential customers.
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Presenting — Engage prospects with clear, effective communication.
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Closing — Overcome objections and secure committed agreements.
Use the framework to turn concepts into action—so you can implement with confidence, step by step.
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The Marketing Advantage (Quick Summary)
A practical companion to the EGA Marketing Masterclass. The workbook guides you through a people-first marketing approach—prioritizing authentic connection, clear value, integrated communications, data-driven decisions, and continuous improvement.
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Relationship Marketing — Business grows through genuine human connection. Build trust and loyalty by focusing on real relationships, not quick transactions.
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Information Marketing — Become a trusted advisor by sharing useful insights, education, and solutions. Lead with value so customers seek you out.
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Building a StoryBrand — Make your customer the hero and your business the guide. Clarify the message, solve their problem, and show the path to success.
Customers
The Customer Connection: Build Relationships to Drive Growth
Stay Resilient! Stay Innovative!
The Customer Connection Workbook. Create a clear,
actionable one-page customer strategy by applying a customer-centric
approach that drives growth.
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Understand relationship value — why nurturing customer relationships is the foundation of lasting growth.
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Identify your ideal customers and their core needs so your efforts are focused and relevant.
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Craft a unique value proposition (UVP) that clearly sets you apart in the market.
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Build a one-page customer strategy that summarises your approach and can be shared with your team.
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$397
Save $300 today
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Access this breakthrough information for $97.
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Delivered instantly. Start growing in the next 2 minutes.
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Now Available For Instant Digital Access
ONLY A FEW DAYS LEFT
Only $97
$397
Save $300 today
Was
Access this breakthrough information for $97.
Delivered instantly. Start growing in the next 2 minutes.
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Love the training or get a full refund — and keep your copy.
STRATEGY MASTERY WORKBOOK
The Complete Strategy Masterclass:
Crafting Your Strategic Plan
Building a thriving business requires more than hard work — it needs clear direction. This workbook helps you craft a powerful one-page strategic plan to align your team, stay focused on what matters most, and execute with confidence.
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Align & Focus — Create a clear vision that gets everyone moving in the same direction.
2
Strategic Clarity — Focus on truly strategic priorities, not just operational tasks.
3
Execution Power — Make your plan visible, actionable, and a powerful focal point for decision-making.
BONUS
📕 Book: “Achieving Growth & Prosperity”
16 concise chapters focused on one goal: putting you on the pathway to profitability.
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BONUS
📘 Workbook: Behaviors
The Power of Understanding Workbook — companion guide to help you apply the model and lock in the value.
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🎧 30 Minute Free Consultation
Get on my calendar for a breakthrough session. Clarify next steps and remove blockers, fast.
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🎙️ Local Visibility Boost Podcast Interview
Need more media exposure? I’ll interview you and spotlight your expertise for your local market.
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What Are Others Saying About Ed Jarecki?
“What makes Ed stand out from the rest is his genuineness when it comes to helping business owners. Not only does he come with his own array of qualifications to do just that, but his coaching techniques are of extreme quality, driving results for SMBs.”
— Cassidy Wright Lendefield
“Ed is at the top of his game. If you are looking for the best, there is none better than Ed.”
— John D. Allen
I met Ed in 2024 after doing a podcast with Ed. I soon became a client of Ed’s as he has provided invaluable insights into elevating my business. At the time, I was in the process of transitioning my company from a pure contingency recruiter to a subscription-model, forcing me to relook my entire business model and the subsequent marketing and branding strategies. Ed has helped me through that chaos, always bringing insights with helpful hints and tools. He has also been a strong accountability partner as well as a great sounding board. As a business coach, he has tremendous business acumen that goes way beyond his coaching practice. I would strongly recommend him to anyone who wants to elevate themselves and their business! Thank you, Ed, for what you are doing for me!
— Nick Mastrovtio Jr., MBA
I’ve had the pleasure of working with Ed for the past eight months, both as my business coach, partner, and as a friend. From day one, Ed has brought invaluable insights and strategies that have helped me grow both personally and professionally. His guidance has been instrumental in helping me navigate challenges, refine my business strategies, and achieve my goals with greater clarity and confidence. What sets Ed apart is not just his expertise but his genuine passion for helping others succeed. He takes the time to listen, understand, and provide tailored advice that resonates with my unique needs and ambitions. Beyond coaching, Ed’s approach has fostered a strong, trusting relationship that I truly value.
Ed Jarecki’s expertise was key in developing a robust business and financial plan for Virtual Storefronts by USPACE. His strategic insights and financial acumen helped refine our growth strategy and prepare us for potential investor discussions. Ed’s guidance in crafting a comprehensive financial plan provided us with a clear roadmap for achieving our goals and demonstrating our value proposition to investors. I highly recommend Ed to any business looking to scale and attract investment, as his contributions have been invaluable in positioning us for success in our next phase of growth.
— Tobin Bronguier
His knowledge, paired with his ability to empower owners, makes him an exceptional coach and mentor. I highly recommend Ed to anyone looking for a dedicated professional who can drive meaningful growth and success.
— Nicholas Hiddeeman
There are some people we meet in life and find ourselves grateful for beyond anything they can do for us. We’re simply thankful for them being who they are as a person. Ed is on that short list. I’m thankful we crossed paths and look forward to supporting his efforts and the difference he’s making in people’s lives. He’s not just helping business owners with their business, he’s helping people find their way.
— Sean Atkinson
Ed is a true pleasure to work with! He asked the right questions to help you gain real insight on how to grow your business.
— Richard Koliner
The Choice Is Yours: Continue the Struggle, or Master the Game
You can keep struggling with miscommunication, team friction, and lost profits. You can keep feeling frustrated and ineffective. You can keep driving home at the end of the day and asking yourself, “Where am I really at now?”
Or, you can make a small investment today and unlock hard-earned, proven secrets to truly effective communication that will transform your business, your team’s behavior, and your bottom line.
This isn’t an expense; it’s an investment. An investment in clarity, collaboration, and consistent cash flow.
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